Prudential Singapore Events Sponsorship
Prudential Singapore Events Sponsorship a) Overview of Prudential Assurance Company Singapore Prudential Singapore is an indirect wholly-owned subsidiary of UK-based Prudential PLC. They are one of Singapore's top life insurance companies in Singapore. It started out as an agent for fire insurance in 1924 before it attained full branch status and began operations as Prudential Assurance Company Singapore in 1931 where they have since been providing the financial and protection needs of Singaporeans since 1931 (Saparudin, 2018) Prudential focuses on bringing well-rounded financial solutions to customers through their multi-channel distribution network which includes both its agency and bancassurance channels. These distribution channels are also a main driver of its success with its agency force being one of the largest in Singapore while its bancassurance channel remains a significant contributor to the company’s business and is poised for further success wit...